Daniel Andrews

CEO at Purpleglo

Speaker

Daniel Andrews is CEO of PurpleGlo, an immersive experience and technology agency helping brands create more meaningful, memorable and commercially effective connections with audiences.

With more than 17 years’ experience across creativity, technology and commercial growth, Daniel previously founded and led award-winning social-first agency The Tree. Over more than a decade, he grew the business into one of Europe’s leading independents, working with brands including BOSS, L’Oréal, American Airlines, easyJet and Beam Suntory, before its acquisition in 2023.

Daniel has been named FSB Entrepreneur of the Year, chaired the PRCA Creative Marketing Council and regularly speaks, writes and lectures on agency growth, technology, creativity and leadership, including guest lectures at Oxford Saïd Business School and universities across the UK.

At PurpleGlo, he is leading the ambition to build one of the region’s most progressive experience businesses, bringing together strategy, creativity, content, technology and events to create experiences people genuinely want to step into.