Ellie Fleming

Head of Sport Development at Coca-Cola Arena

Speaker

As Head of Sport Development at Coca-Cola Arena, Ellie leads the venue’s sports division, driving strategic growth and strengthening its position as a must-play, must-see, and must-partner destination for entertainment, sport, and business.

Ellie has played a pivotal role in Dubai Basketball’s first two seasons, supporting the club’s integration into the arena, it's EuroLeague journey and historic ABA League championship. Her work has helped establish a strong foundation for professional basketball in the region while welcoming a growing and diverse fanbase.

With a strategic, audience-first approach, Ellie is passionate about creating lasting value and memorable experiences for fans, athletes and partners, while contributing to the continued growth of sport across the region.