Felix Erdmann

CEO/ Co-Owner at BeWunder

Judge

Felix Erdmann is an entrepreneur and executive in entertainment and cultural projects specialising in experience construction and creative technology.

After studies at the Liverpool Institute for Performing Arts, Felix moved to China, where he founded his first company trading LED systems across Asia and Europe. In 2013, he joined Neumann&Müller in Munich, where he managed complex international projects, including EXPO 2017 in Kazakhstan. In 2018, he relocated to Dubai to establish and lead the company’s regional operations, leveraging the region’s fast-growing event and entertainment market and contributing significantly to the success of EXPO 2020. In 2022, together with his long-time partner Jens Gießler, Felix completed a management buy-out of the business units he had built, forming BeWunder, a globally active company with offices across Europe, the Middle East, and Asia. Having lived in the UK, China, Kazakhstan, and the UAE, Felix continues to shape the future of experiential design and integrated technology worldwide.