Ghassan Nawfal

Sales Director GPOS at Geidea

Speaker

Ghassan Nawfal is a globally experienced commercial leader with more than 20 years of experience across the events, technology, fintech, and hospitality sectors.

Having worked across multiple international markets, Ghassan has built his career around business growth, market expansion, and transforming commercial opportunities into sustainable revenue. His experience spans large-scale events, complex enterprise partnerships, go-to-market strategies, and the expansion of technology-driven solutions across the Middle East and beyond.

Currently serving as Sales Director for GPOS at Geidea, Ghassan works closely with major event organizers, venues, hospitality operators, and strategic partners to modernize event commerce through integrated point-of-sale, payment, and operational technology.

As a speaker, Ghassan brings a practical and honest perspective on how the global events industry is evolving, how businesses can successfully enter new markets, and how organizers can create new revenue opportunities through technology, partnerships, and better customer experiences.

His insights are shaped by more than two decades of real-world execution…building teams, developing markets, negotiating complex partnerships, and driving commercial growth across different countries and business cultures.