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Middle East Event Show

Exhibition & Seminars: 18 - 19 August 2026
Sheikh Maktoum Hall, DWTC, UAE
Awards: 20 August 2026
Madinat Jumeirah, Dubai

Gina Kay
Head of Marketing at Mash Media
Speaker

Profile

Gina is currently Head of Marketing (B2B Exhibitions) for Mash Media where she leads strategy for events including International Confex, Event Production Show and the PA Show. Her role is to build meaningful connections and champion growth for the events industry.

Her previous roles at Exhibition News and Exhibition World saw her expand their events portfolio from one post-pandemic event to six, while growing LinkedIn following from 7,500 to 17,000+.

A 2023 Events Management graduate from the University of Greenwich, Gina has been a leader in event marketing from the start, as the president of the events society, supporting the Event Grads community, mentoring emerging talent through Elevate Mentoring, and being an advocate for bold and fun event marketing!

Agenda Sessions

  • Experience First: The Rise of Entertainment-Led Events

    14:20