James Mistry

Founder & Managing Director at JAM Event Services

Speaker

james Mistry is a seasoned event safety and workforce operations leader with over 15 years of experience delivering high-impact staffing, safety, and crowd management solutions across some of the world's most prominent live events. As the founder and driving force behind JAM Event Services, James has built a reputation for operational excellence, strategic foresight, and a people-first leadership style that empowers teams and elevates event experiences.

A Technical Member of the Institution of Occupational Safety and Health (Tech IOSH), James combines deep safety expertise with hands-on event delivery knowledge. He has led workforce and safety operations for landmark events such as Expo 2020 Dubai, COP28, and major sporting and cultural festivals across the GCC and Europe. His work spans crowd safety planning, risk assessment, emergency preparedness, and the seamless integration of health and safety protocols into complex, fast-paced environments.

Under James's leadership, JAM Event Services has become a trusted partner for global event organizers, known for its agility, professionalism, and commitment to excellence. The company has been instrumental in training and deploying thousands of staff and volunteers, ensuring that each event is not only successful but also safe and inclusive for all participants.

Beyond event delivery, James is passionate about mentorship and professional development. He has played a pivotal role in launching JAM Training, an initiative aimed at upskilling event professionals in areas such as crowd management, safety compliance, and operational leadership. His dedication to nurturing talent has left a lasting impact on the industry, with many professionals crediting James for their growth and success.

James's influence extends beyond his immediate team. He is widely recognized in the events community for his collaborative approach and unwavering commitment to safety and excellence. Colleagues and partners often commend his ability to lead with integrity, foster strong relationships, and drive innovation in event safety and workforce management.

Based in Dubai, James continues to lead JAM Event Services in delivering world-class event solutions across the Middle East and beyond. His vision and leadership remain integral to the evolution of safe, efficient, and memorable live events on a global scale.