Lili Khanbashi

Strategic Advisor & Founder at Unicorn Jack

Judge

Lili is the Founder and Strategic Advisor behind Unicorn Jack, a strategic advisory specialising in brand, narrative, and experience.

With over two decades of international experience, she works with government entities, corporates, cultural organisations, and agencies to bring clarity, structure, and direction to complex initiatives across events and communications.

She defines positioning, shapes narrative, and stays close to delivery to ensure ideas are realised with clarity, cohesion, and impact. Alongside advisory, she delivers executive coaching and training programmes that embed strategic thinking within teams.

As a judge for the Middle East Event Awards, she assesses work through a lens of clarity, cohesion, and effectiveness.