Informa helps businesses and professionals in hundreds of ways.

Our international portfolio of live events, world-leading research publications, and innovative digital services provide specialists with the knowledge and connections they need to thrive.

Middle East Event Show

Exhibition & Seminars: 18 - 19 August 2026
Sheikh Maktoum Hall, DWTC, UAE
11 AM to 8 PM (GST)

Awards: 20 August 2026
Madinat Jumeirah, Dubai
6 PM (GST) onwards

Lucy Hawes
COO at THEM Global
Speaker

Profile

Since 2006, Lucy has been producing exceptional corporate events across the Middle East and Africa. With over 20 years of industry experience, she has led the planning and delivery of high-profile summits, roadshows, and conferences, consistently creating impactful experiences for attendees and stakeholders alike.

Lucy's approach is defined by a unique combination of strategic vision and practical, on-the-ground problem-solving, skills refined through years of managing complex, multi-market events in high-pressure environments. Beyond operational excellence, she is passionate about continuous learning and professional development, both for herself and the teams she leads. A natural mentor, Lucy is committed to nurturing talent within the events industry and sharing the knowledge and insights she has gained throughout her career.

Agenda Sessions

  • The Lost Art of Briefing

    16:00