Priya Patel

Head of Communications at Coca-Cola Arena

Speaker

Priya Patel is an accomplished communications leader with a proven track record in strategic communications, public relations, and brand management. As the Head of Communications at Coca-Cola Arena, Priya plays a pivotal role in shaping and executing the arena's communication strategy, managing media relations, and fostering strong community engagement.

With a wealth of experience across the hospitality, leisure and entertainment industry, Priya brings a unique blend of creativity and analytical thinking to her role. Her expertise in corporate communications, crisis management, and event marketing has allowed Coca-Cola Arena to effectively promote its world-class events and establish a strong presence within the entertainment and sports sectors.

Known for her innovative approach and leadership skills, Priya has successfully led numerous high-profile campaigns, building meaningful relationships with key stakeholders, partners, and the media. She is passionate about leveraging storytelling to connect audiences with the venue's diverse range of events, from live concerts to international sporting events.

Prior to joining Coca-Cola Arena, Priya was an integral part of the Ain Dubai pre-opening team. From establishing the leisure/entertainment brand to the official grand opening, Priya project managed every detail.

Outside of her professional responsibilities, Priya is an advocate for women in leadership and regularly supports professionals with PR and communications. Her creative approach and commitment to excellence, coupled with her authentic approach, has solidified her reputation as a trusted leader in the industry.