Rachel Lewis

PR & Communications Manager at Coca-Cola Arena

Speaker

Rachel Lewis is a UAE-born and based PR, Communications and Broadcast Media professional, with over a decade of experience across Entertainment, Arts + Culture, Education and Technology. She currently leads event communications and branded storytelling at Coca-Cola Arena, working closely with promoters, producers, media and key stakeholders to shape strategic narratives and position Coca-Cola Arena as a premier destination for live entertainment and sport in the region.

Since joining the arena in 2023, Rachel has helped shape the communications behind a diverse calendar of international concerts, sporting events, comedy, family entertainment and major corporate events. From the venue's 500th event milestone to Dubai Basketball's historic inaugural season, her work has given her a front row view of what it takes to deliver world-class events in the region.

Before moving in-house, Rachel worked at multinational PR agencies, delivering standout campaigns for the UAE Government Media Office, Jumeirah Group, Dubai International Film Festival, Louvre Abu Dhabi, and Meta. Her work has earned her recognition as one of Campaign Middle East’s Faces to Watch in PR & Media (2019), along with a shortlist for PRCA MENA’s Rising Star (2019) and MEPRA’s Outstanding Young Communicator of the Year (2018). In 2023, she was selected as a CNN Academy Fellow, where she produced and presented a COP28 TV news report for ‘Connect the World’, CNN International’s flagship Middle East TV segment.

Rachel is known for her strategic insight, audience engagement skills and passion for visual storytelling. With deep knowledge of the Middle East, experience across multiple sectors and a collaborative mindset, she continues to champion Coca-Cola Arena’s voice in the region, building strong connections with both audiences and stakeholders.