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Middle East Event Show

Exhibition & Seminars: 18 - 19 August 2026
Sheikh Maktoum Hall, DWTC, UAE
Awards: 20 August 2026
Madinat Jumeirah, Dubai

Rhyn McCutcheon
Head of Business Development at Coca-Cola Arena
Speaker

Profile

Rhyn McCutcheon is a seasoned leader in the entertainment and events industry, currently serving as the Head of Business Development at Coca-Cola Arena. With a passion for creating unforgettable experiences and a keen eye for strategic partnerships, McCutcheon plays a pivotal role in driving the growth and success of Dubai’s premier entertainment venue.

Drawing on decades of experience in hospitality and relationship management, McCutcheon has been instrumental in forging key alliances with leading brands, industry leaders, and organizations. Her innovative approach to fostering mutually beneficial partnerships has not only elevated Coca-Cola Arena's profile but has also significantly contributed to its continued expansion and influence in the global entertainment landscape.

Prior to joining the pre-opening team at Coca-Cola Arena, McCutcheon held various leadership positions in the events industry, honing her expertise in sales, operations, and client relations. Her dynamic leadership style, coupled with a relentless commitment to excellence, has earned her multiple awards and recognition as a trusted industry expert and a driving force behind the success of numerous high-profile events and initiatives.

Rhyn completed her studies in Hospitality Management in Glasgow and continues to stay at the forefront of industry trends and developments. Beyond her professional endeavours, she is deeply passionate about giving back to the community and actively participates in philanthropic initiatives aimed at empowering youth and promoting social causes.

As the Head of Business Development at Coca-Cola Arena, Rhyn McCutcheon continues to spearhead innovative strategies that shape the future of live entertainment, ensuring that every visitor's experience is nothing short of extraordinary.

Agenda Sessions

  • More Than a Venue: Building Year-Round Event Hubs

    17:40