Saheba Sodhi

Global Head of Strategy & Experientia at MCH Global

Speaker

With 15+ years of experience across Asia, Europe and the Middle East, Saheba Sodhi leads Strategy at MCH Global, bringing a cross-market perspective to unlocking growth, cultural intelligence and experiential marketing. She has built a career turning ambitious briefs into bold strategic platforms and XP campaigns spanning luxury, destination marketing, live experiences and future-facing IP, helping global & regional brands create cultural relevance and commercial impact. She also contributes to MCH Group-wide strategic initiatives, including the expansion of global cultural platforms such as Art Basel into the MENA region.

Beyond roles spanning marcomms, events, partnerships, brand strategy, & cultural consultancy, Saheba is driven by a simple belief: clarity is a competitive advantage. She helps brands, teams and leaders cut through noise, sharpen perspective and make intentional choices for value-creation. Her work sits at the intersection where storytelling meets story-doing, and long-termism always wins.