Samantha Lockie

Senior Sales Manager - GSO at Encore

Judge

Sam Lockie began her career in the events industry in 2017, gaining valuable experience as an Event Manager working on well-known consumer events such as Taste of Dubai and Yas Winter Carnival. This hands-on start sparked her passion for production, leading her to join Encore in 2021 to further specialize in audiovisual for events.

During her four years at Encore, Sam has played a key role in delivering high-profile events, including Token2049 and COP28. She contributes her expertise across a wide range of events, collaborating with leading multinational clients across industries.

Not afraid to get her hands dirty, Sam regularly supports the team on site and spends time in the warehouse to better understand the technical and operational aspects of the business.

Sam’s commitment to excellence and keen eye for detail ensures she consistently delivers outstanding results, making her an asset to every project.
Working alongside the Regional GSO team, she partners with technical, creative, and operational specialists to consult on Encore’s full suite of services, managing budgets, driving event profitability, and consistently exceeding client expectations.