Informa helps businesses and professionals in hundreds of ways.

Our international portfolio of live events, world-leading research publications, and innovative digital services provide specialists with the knowledge and connections they need to thrive.

Middle East Event Show

Exhibition & Seminars: 18 - 19 August 2026
Sheikh Maktoum Hall, DWTC, UAE
Awards: 20 August 2026
Madinat Jumeirah, Dubai

Shéa Bennett
Strategy Director at Identity Middle East
Speaker

Profile

Shéa Bennett is a brand and experience strategist based in Dubai. He has led strategy on some of the most high-profile financial, government and corporate experiences of the past decade, including COP28, the Capital Market Summit (Dubai Financial Market), the Dubai Business Forum (Dubai Chambers), COP26, the G7 Leaders' Summit and Netflix's first immersive brand experience in Europe. Shéa brings firsthand experience of integrating AI into strategy, research, content production and reporting workflows for international clients, with the credibility of someone who has delivered at the highest level in the region.

Agenda Sessions

  • Viral Events: Designing Experiences That Travel the World

    11:30