Shams Moloo

Director Of Strategy & Business Development at THA By ARMONIA

Speaker

Shams Moloo is a senior executive in the events, staffing, and strategic growth sector, with over two decades of leadership across Canada, the United Arab Emirates, and the broader GCC.

He currently serves as Chief Development Officer of THA by Armonia, where he leads the Group's commercial expansion, partnership strategy, and business development across key markets. His mandate centres on forging high-value alliances with agencies, venues, and institutional clients, and positioning THA as the partner of choice across the events and retail sectors.

Prior to joining THA, Shams held senior leadership roles across some of the UAE's most consequential institutions — including Head of Strategy at Meydan Group, where he established the strategy function across its real estate, hospitality, and equine portfolio, and a formative role within The General Secretariat of The Executive Council of Dubai, contributing to the development of Dubai Plan 2021. Earlier in his career, he consulted with Accenture in Canada, where he led the Ontario Laboratory Information Systems project —the foundational infrastructure for Canada's national electronic health record system.

Raised in Canada and long based in Dubai, Shams is known for his strategic clarity, his ability to build trust-based relationships at the highest levels, and his belief that the right partnerships between people, organisations, and ideas are the engine of enduring growth