Tala Abu Taha

Chief Growth Officer at 9Yards

Speaker

Tala Abu Taha is a seasoned C-suite business and growth leader with over 25 years of experience driving revenue, market expansion, and strategic positioning in the communications and technology-enabled services sectors, both in the Middle East and globally. Tala operates at the intersection of growth, business strategy, and public affairs, guiding organisations to navigate complexities, align stakeholders, and unlock long-term value in dynamic markets.

Currently, as the Chief Growth Officer — Global at 9Yards Communications, Tala spearheads the company’s commercial strategy, go-to-market execution, strategic partnerships, and capability scaling to accelerate revenue growth, expand market presence, and enhance client impact across diverse regions. By combining insight-driven growth planning with pragmatic execution, Tala builds predictable pipelines, strengthens propositions, and captures new opportunities.

Previously, Tala served as the Chief Public Affairs Officer at Viola Communications, a subsidiary of the 2.0 Group, where she led public affairs and strategic advisory services supporting clients in policy positioning, stakeholder engagement, and market entry strategies. In her role as Executive Director at Viola, Tala drove growth and transformation within the Influence & PR vertical, overseeing integrated mandates and high-value client partnerships across the UAE and the region.

Tala has held senior leadership roles at global firms such as ASDA’A BCW and Ketchum Raad, and has led strategic communications for major institutions such as the Qatar Foundation. With a track record of founding and co-founding communications firms in the Levant, she has advised international organisations on public diplomacy, governance, and strategic positioning.

An active member of the industry, Tala serves on the Executive Board of the Middle East Public Relations Association (MEPRA), contributing to industry governance and shaping the future of the communications profession in the region. She is an alumna of the John Smith Trust Rule of Law Fellowship (UK) and the Leaders for Democracy Fellowship (USA), and has completed executive education at Syracuse University's Maxwell School.