Alyssa ZeffVP and Head at the bswift Engagement AgencySpeaker
Profile
Alyssa leads the communication team at bswift, helping world’s leading companies drive employee engagement through smart, innovative communication.
Alyssa brings more than 20 years of both agency and in-house communication experience to her role in the bswift Engagement Agency. She offers strategic counsel, communication planning, project management and creative implementation skills to clients, including Alexion, Pfizer, BlackRock, Ecolab and Webster Bank.
Prior to joining the agency, Alyssa was the senior director, global corporate communications and public relations for BD, a leading global medical technology company, where she oversaw all internal communications, corporate communications and public relations worldwide.
Alyssa holds a Bachelor of Arts degree in communications studies from Vanderbilt University in Nashville, Tennessee.
Agenda Sessions
SOFT SKILL LAB Practical Communication Strategies to Effectively Publicize and Supercharge Your Compliance Program to Cultivate a Culture of Compliance
, 2:40pmView SessionSOFT SKILL LAB Pitch, Present, Persuade: How to Become a Powerful Corporate Communicator
, 8:30amView Session