The California Milk Advisory Board (CMAB) is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming. The CMAB’s programs focus on increasing demand for California dairy across the U.S. and internationally through advertising, PR, research, and retail and foodservice promotional programs.

CMAB Foodservice supports operators and distributors that use Real California dairy products. The CMAB offers marketing support for operators that purchase dairy products with the Real California Milk seal, which means they are made with milk from California’s 1,000+ family dairy farms, using some of the most sustainable dairy practices in the nation.