Day Two - World Future Roads Forum - AT (Arabian Time, GMT+03:00)
Developing a new generation of highways and streets that offer optimal routes and experiences for users, streets that improve comfort levels, protect the environment, and enrich the safety within our cities.
- How digital transformation, integrated technology and data-driven approaches can reshape highway and streets.
- Identifying and elevating street design to prioritise micro-mobility
- The approach to ensure road safety
- Challenges to overcome for embracing new technologies
By rethinking how we design, manage, and operate transport corridors, we have the opportunity to create cities that are not only more inclusive, but also more liveable, resilient, and equitable for everyone.
- How integrating gender-sensitive design principles can transform public spaces and mobility systems?
- Advanced lighting, visibility improvements, and monitoring systems are being deployed to address gender-based safety concerns
- Transportation hubs are implementing design features addressing neurodiversity and sensory processing needs
- Dr. Abdulaziz Alhassan - Assistant Professor of Urban Design, King Saud University, Chairman of Urban Planning Department, Secretary Board of Director at Prince Abdulaziz Bin Ayyaf Award
Environmental sustainability is a critical priority for the transport sector, but how can we develop groundbreaking strategies to achieve a net-zero future in the constantly changing landscape of roads and infrastructure?
- What role does ESG play in shaping responsible infrastructure developments in the global development of resilient, eco-friendly, green roadways?
- In traffic infrastructure, what do you see as the basic tenets to achieving a net zero future?
- How do you think ITS policies and strategies are able to help minimise the transport sector’s environmental impacts?
- Zeina Nazer - Co-Founder, Cities Forum
Road safety is no longer just about reactive measures—it requires a proactive, systems-based approach that integrates engineering, education, enforcement, and emerging technologies. This session will highlight the role of advanced crash testing, vehicle safety technologies and the integration of safety features in road design and urban planning.
- How are modern crash testing protocols evolving to reflect real-world driving conditions in Saudi Arabia and the region?
- What are the most effective road design features (e.g., roundabouts, speed-calming measures, pedestrian zones) for reducing crash severity?
- What role does smart infrastructure—such as connected traffic signals and real-time hazard alerts—play in preventing accidents?
- How can public awareness campaigns be tailored to different demographics to promote safer driving behaviours?
- Gunnar Bendigtsen - Managing Director, Lattix
Road safety is the cornerstone of successful mobility infrastructure development and transportation systems. Explore the challenges and opportunities in embedding safety as a core value in infrastructure projects, while balancing cost, efficiency, and sustainability.
- What are the key challenges in implementing safety-focused technologies, and how can these be overcome through joint effort?
- What role does government funding play in supporting safety-focused innovations, such as smart traffic systems and crash-resistant infrastructure?
- How can governments enforce compliance with safety standards without creating bottlenecks in project timelines?
- What role do contractors play in ensuring that safety measures are not compromised during project execution, especially under tight deadlines?
- How can data-driven insights be used to inform safer road designs and maintenance
- Mustapha Azzouzi, International Consultant-Transport & Road Safety Expert
- Eng. Sultan Khalid Almijlad - Director General of Traffic Safety and Transportation Engineering, Northern Borders Municipality
This session will explore innovative approaches to traffic enforcement, the role of technology in monitoring and managing traffic violations, and strategies for fostering public trust and cooperation.
- What are the most effective methods for enforcing traffic laws to reduce accidents and improve road safety?
- How can law enforcement agencies use data and analytics to identify high-risk areas and target enforcement efforts more effectively?
- How can technologies such as automated traffic cameras, AI-powered monitoring systems, and real-time data analytics enhance traffic enforcement efforts?
- How can governments balance the need for strict enforcement with the importance of public trust and community engagement?
- Dr Sohaib Ahmad Khan - CEO & Co-founder, Hazen.ai
- Sumaya AlNeyadi - Section Head - Traffic Safety, Integrated Transport Center, Chair of the Road Safety Subcommittee, International Road Federation (IRF Global)
We explore the future of traffic management with AI and visual data taking the front seat. We discuss the importance of real-time analytics combined with historical data, and gain some insights into the critical role of visual capabilities in traffic management, how data-driven & AI-driven insights aid city planners, and the ways these technologies promote sustainability.
- Key challenges to efficient and effective traffic management
- The role of digital infrastructure – making them “talk” & its significance
- Smart traffic Lights & Congestion prediction / prevention – case study (USA)
- Cooperative ITS & its role in accident prevention / response – case study (Italy)
- Vincenzo Bloise - Executive Director, Business Development, Almaviva
- Chloe Hwang - Road Solution Manager, Almaviva
Parking is often seen as a static, logistical concern—but in reality, it plays a pivotal role in shaping urban mobility, land use, and environmental sustainability. Learn how smart, data-driven parking solutions can transform both on-street and off-street parking into strategic assets for connected, liveable cities.
- The hidden impacts of parking on city performance.
- Promising technologies for smart parking—such as sensors, mobile apps, and automated systems—and how are they being deployed?
- Dynamic pricing and demand-responsive parking management
- How public-private partnerships are redefining the future of parking?
- Mohamad Mansour - Shared Services Manager, Makani Parking
- Khaled Noor - Co-Founder & VP COO, QudraTech (Qudra for Communication and Information Technology)
Explore key insights and lessons learned from landmark projects that have set new benchmarks in innovation and execution along with setting standards and opportunity for future projects. These case studies and business cases will highlight strategies, challenges, and outcomes to inspire future developments.
- Key drivers from planning to execution: What makes a project successful?
- Insights from major upcoming projects in KSA: Overcoming delays, budget constraints, and design changes
- Lessons learned from project setbacks: How challenges were managed and turned into opportunities?
- Learning on the go: Global delivery frameworks and strategies that can be applied to local projects
- Joseph Salem - Senior Partner & Head of Transport & Logistics, Arthur D. Little
- Dr. Ali Alshehri - General Manager, Future Mobility Institute, King Abdulaziz City for Science and Technology
- Saad Alosail - Director of Transportation, Sharqia Development Authority