Good customer relationships are essential for brand growth. So how can you cultivate a strong brand image and ensure positive associations when consumers spot your logo? Writer and researcher Mario Natarelli talks through the essentials to building reliable relationships with customers.

Have you ever thought about the effect that a good piece of music can have on your mood? Or how irritating bad music can be? Now apply that to your brand and you'll realise how important it is to get your audio identity just right. We spoke to sonic branding guru and Global Creative Strategy & Innovation Director at MassiveMusic & Songtradr, Roscoe Williamson, to get his guide on how to create the right sound for your brand.

If you're part of a small organisation you know how many different hats you're expected to wear – including the new sustainability one. So to help you with your SME sustainability strategy we asked Betul Baykal, ESG advisor and assessor for the Cambridge Institute for Sustainability Leadership, what opportunities you would miss by ignoring sustainability. From regulatory compliance and financial benefits to stakeholder engagement and reputation, learn why tracking a sustainability strategy is essential for SMEs to gain a competitive edge, attract investors, and build a resilient and successful business.

Music mogul, philanthropist and entrepreneur Percy Miller, otherwise known as Master P, shares his journey from hip hop artist to serial entrepreneur with a multi-million dollar business legacy. In this exclusive interview, Miller explores how influential hip hop culture has become. He also addresses how corporate America and hip hop can help one another as rappers and large companies unite to create great music and mutual respect.

Amid climate change, ageing populations, and global conflict, our planet is facing a whole host of challenges that have the potential to create mass food shortages. But is there a solution staring us right in the face? Priscilla Beal, Global Head of Partnerships at Bayer, argues data science and technology could be the key to making food sustainability a reality.