13 - 18 December 2026 | London
Aligning Marketing Communications with PR to Operate as Strategic Partners
Connect Marketing, PR, Brand and Corporate Communications to strategy, governance, performance and long-term reputation.
What's in store
Marketing, PR, Brand, and Corporate Communications are increasingly expected to operate as strategic business partners rather than isolated functions. This executive-level programme connects communication decisions to strategy, governance, performance, and long-term reputation, moving beyond traditional technical training to an organisational perspective.
Participants learn to create a unified communication direction, strengthen cross-functional collaboration, and link communication activities to measurable outcomes and transformation priorities. The course combines executive discussions, practical frameworks, simulations, and case studies, with each exercise designed for immediate application within participants’ own organisations.
Strategic Alignment
Covering the evolution of Marketing and PR into strategic business partners and stakeholder-centric communications
Building Collaboration Across Functions
Including governance structures, integrated planning, and decision-making models
Integrated Communications
Exploring PESO media alignment, strategic storytelling, and brand, reputation, and trust building
Performance Measurement and Analytics
Covering Marketing and PR KPIs, and building an integrated measurement framework with executive dashboards
Governance, Risk, and Future Readiness
Including communication governance design and crisis communication simulation
AI, Digital Intelligence and Communication Technology
Culminating in an Executive Capstone Project presenting an Integrated Marketing and PR Strategic Alignment Framework
Led By Mariella Bassar
Mariella is a business strategist, marketing consultant, executive trainer, and leadership coach with more than 10 years of experience in digital marketing, business strategy, corporate development, communication, and organisational growth.
Mariella holds a Master’s degree in Marketing and a certificate in Design Thinking and Innovation from Harvard Business School Online. She is also a Black Belt Executive Coach accredited by the International Coaching Federation (ICF) and a qualified Corporate Image Consultant certified by the Institute of Image Consulting in Florida. Her combination of marketing expertise, strategic business insight, executive coaching, image consulting, and facilitation skills enables her to create highly engaging and practical learning experiences for senior professionals and executive audiences.
Her approach combines strategic frameworks with practical application, allowing participants to connect communication initiatives with organisational priorities, stakeholder expectations, measurable performance, and long-term reputation. She places particular emphasis on integrated thinking, cross-functional collaboration, executive communication, data-driven decision-making, and the practical application of learning within participants’ organisations.
Benefits of Attending
Strategically align Marketing, PR, and Corporate Communications with organisational objectives
Foster collaboration across communication functions through governance and integrated planning
Build communication strategies that support organisational transformation and national priorities
Develop integrated performance measurement frameworks that connect marketing, PR, reputation, and business outcomes
Design executive dashboards and reporting systems that communicate strategic value
Anticipate and manage reputational risks while strengthening stakeholder trust
Leverage AI, analytics, and digital intelligence to enhance communication effectiveness and support data-driven executive decision-making
Who Should Attend
This course is designed for an executive-level audience including Marketing Directors, PR Leaders, Corporate Communications Heads, Brand Directors, and Government Communication Leaders within large organisations, government entities, and public bodies responsible for strategic communications.
