Aligning Marketing Communications with PR to Operate as Strategic Partners

Connect Marketing, PR, Brand and Corporate Communications to strategy, governance, performance and long-term reputation.

Marketing, PR, Brand, and Corporate Communications are increasingly expected to operate as strategic business partners rather than isolated functions. This executive-level programme connects communication decisions to strategy, governance, performance, and long-term reputation, moving beyond traditional technical training to an organisational perspective.

Participants learn to create a unified communication direction, strengthen cross-functional collaboration, and link communication activities to measurable outcomes and transformation priorities. The course combines executive discussions, practical frameworks, simulations, and case studies, with each exercise designed for immediate application within participants’ own organisations.

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What's in store

Strategic Alignment

Covering the evolution of Marketing and PR into strategic business partners and stakeholder-centric communications

Building Collaboration Across Functions

Including governance structures, integrated planning, and decision-making models

Integrated Communications

Exploring PESO media alignment, strategic storytelling, and brand, reputation, and trust building

Performance Measurement and Analytics

Covering Marketing and PR KPIs, and building an integrated measurement framework with executive dashboards

Governance, Risk, and Future Readiness

Including communication governance design and crisis communication simulation

AI, Digital Intelligence and Communication Technology

Culminating in an Executive Capstone Project presenting an Integrated Marketing and PR Strategic Alignment Framework

Led By Mariella Bassar

Bio to be confirmed.

Benefits of Attending

Strategically align Marketing, PR, and Corporate Communications with organisational objectives

Foster collaboration across communication functions through governance and integrated planning

Build communication strategies that support organisational transformation and national priorities

Develop integrated performance measurement frameworks that connect marketing, PR, reputation, and business outcomes

Design executive dashboards and reporting systems that communicate strategic value

Anticipate and manage reputational risks while strengthening stakeholder trust

Leverage AI, analytics, and digital intelligence to enhance communication effectiveness and support data-driven executive decision-making

Who Should Attend

This course is designed for an executive-level audience including Marketing Directors, PR Leaders, Corporate Communications Heads, Brand Directors, and Government Communication Leaders within large organisations, government entities, and public bodies responsible for strategic communications.

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