13 - 18 December 2026 | London
Certificate in Strategic Business Planning
Certified by BSI
This interactive management master class equips participants with the skills to develop strategy and translate it into effective organisational solutions. Delegates explore the 5Ps and ‘linking strategy’ through to KPIs, using focused SWOT analysis and the product life cycle to build practical business plans, while assessing how AI can accelerate strategic planning and impact the value chain.
Through case studies, workshops, and discussion, participants build self-awareness and understanding of others, learning to apply these skills to contribute more effectively to their teams and daily decision-making, always keeping the customer at the centre of the process.
What's in Store
Outlining the Strategic Direction
Including the need for planned input from managers and teams, and generative AI’s impact on the value chain
What Strategy Is and How It Links Through the Planning Process
From vision to goals via the ‘7 questions sequence’
Core Ideas Behind Strategic Thinking
Including the 5Ps, competitive advantage, and product differentiation
Strategic Visioning and Scenario Analysis
Using the product life cycle, Boston Matrix, and future-based thinking styles
Strategy Maps and Corporate Value
Improving business performance through stakeholder and SWOT analysis
From Strategy to Operational Goals
Translating strategy into operational goals, budgets, and KPIs, culminating in building a personal strategic business plan
Led by John Davis
John Alan Davis is a strategy consultant, facilitator and negotiator with extensive international operational experience, linked to global marketing capabilities and technical awareness. He is Founder and Managing Director of Scott Davis Management, a company providing executive management development programmes for over 15 years.
Benefits of Attending
The ability to strategically create and subsequently plan business frameworks for success
Develop your strategic management perspective to improve competitive advantage
Demonstrate an active role in your company’s strategy planning and decision-making
The skill to create strategy, then the tactics for actions to meet budgets and enact change
The ability to focus on key strategic control areas to guide others to success
Understand how AI can enhance and accelerate work on strategic business planning
Grasp the ‘step back’ approach to maximise profitability from new opportunities
Generate a complete and comprehensive case for the customer to buy
Produce, develop, write and manage a strategically driven business plan
Who Should Attend
This course suits functional managers preparing for broader business-wide roles, new managers wanting to expand their expertise, and fast-tracked leaders looking to strengthen their strategic thinking and decision-making. It’s equally valuable for directors and managers seeking to sharpen their business strategy capabilities.