Successful corporate communications in a changing media and investment world

Biotech companies increasingly have difficulties getting their story across to media and the investment community. Many biotech professionals still underestimate the role of having a clear story and vision they can pitch to investors to convince them of a solid business case. This has become increasingly important as many biotech companies have started to look for investors outside the traditional biotech investment community. We discuss the needs of both healthcare-savvy media/investors and generalists and how companies can address these needs.