Zoscales Partners (ZP) is a private equity firm investing in East African SMEs with superior return potential. ZP believes the most successful businesses are those that also generate positive social and environmental benefits in the long run. By introducing the “ZP Way”, ZP has cracked frontier market challenges, generated high returns, and created more than 300 jobs in East Africa since 2017. A second fund launch is planned for 2021, anticipating the creation of another 800 jobs. ZP was awarded "East African Fund Manager of 2019" by SuperReturn and "Best Sustainable Investment Strategy East Africa 2020" by CFI.