Niche markets are constantly forming in private markets, which can offer unique opportunities for growth and diversification. Earlier in the year we spoke to Kara Nortman, Managing Partner, Monarch Collective on investing in women's sport and Co-Founder of Abba, Bjorn Ulveus, shared his vision and insights into how you can treat music as an investment asset class to drive growth. In short: Investing in sports and entertainment has entered the private markets arena and it is here to stay.

At SuperReturn Asia 2024, we were excited to expand our insights into this booming investment niche, as we spoke to Bobby Sharma, Founder & Managing Partner, Bluestone Equity Partner about their focused investment strategy within the sports media and entertainment sector. As a first-time fund based in New York City with $300 million in assets, Bluestone targets deals ranging from $20 to $50 million. Despite market volatility, the firm has successfully navigated over 950 opportunities, closing six high-quality deals. Insights are shared on Bluestone's approach, leveraging deep industry expertise and strong global relationships established through key roles at the NBA and IMG. Learn about their proprietary, value-added investment model and plans for future growth.