Abigail Rendin Sidawi

Account Director at Olson Zaltman

Speaker

Abby has 20+ years of experience working with billion dollar brands to develop game changing strategies in more than 25 countries across Africa, Asia, Australia, Europe, Latin America and North America. Fluent in Spanish, with a background in Cultural Anthropology, she seeks to cultivate innovative solutions for clients that leverage rigorous Behavioral Science methodologies to help clients win. Abby’s fun and inspiring style keeps audiences engaged at the numerous national and international conferences she has spoken at. Abby appeared in Oscar-nominated director, Morgan Spurlock’s film The Greatest Movie Ever Sold and recently published a paper in the Journal of Social Aspects of HIV/AIDS that centered on using Behavioral Science based research methods to promote the uptake of health services among young women in eSwatini. Her guest lectures include the Tepper School of Business, Carnegie Mellon University and the Haslam College of Business, University of Tennessee.