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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Alison Glatstein
Director, Mattel Play Lab at Mattel, Inc.
Speaker

Profile

Allison is a dedicated qualitative researcher and innovation specialist leading Mattel's Play Lab. With expertise in qualitative research methodologies and innovation programs, she focuses on unlocking the transformative potential of play. Over the past year, Allison has deeply studied the power of play, exploring its impacts on creativity, learning, development & wellbeing to drive meaningful advancements in play experiences across all ages and stages of life.

Agenda Sessions

  • Unlocking the Power of Play: Insights from Mattel’s Global Study

    12:10pm