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TMRE: The Market Research Event
December 3-5, 2024
Loews Sapphire Falls ResortOrlando

Ben Harknett
CEO at Cambri
Speaker

Profile

Ben has a long experience of helping global enterprises implement and get value out of data-driven processes. His expertise lies in strategic data centralization and how that helps companies make better decisions and capture value that will build the company’s knowledge and learning over time.

Agenda Sessions

  • Are KPIs & Benchmarks Really Doing a Good Job of Predicting Product Concept Strength? Learn How CPG Companies like Coca-Cola, Nestle and Carlsberg are Shifting to AI Predictions to Increase Their New Product Launch Success

    11:10am