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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Brian Thompson
Vice President, Client Engagement at Vital Findings
Speaker

Profile

Brian partners with leading tech brands to uncover insights that change how they connect with their audiences. He recently worked with Microsoft to create a new approach to ad testing that delivers faster, richer results. Known for blending clear thinking with creative analogies, Brian’s goal is simple: help people see their customers in a whole new light.

Agenda Sessions

  • From Metrics to Meaning: How Microsoft and Vital Findings Reengineered Ad Testing with Qual-at-Scale

    11:00am