Chanon Cook

Chief Research Officer at YPulse

Speaker

Chanon Cook serves as the Chief Research Officer at the iconic youth insights agency, YPulse. As head of YPulse’s Custom Research Studio, Chanon partners with brands to uncover actionable insights, develop youth-focused strategies, and understand findings through a cultural lens.

Prior to making the move to agency side research, Chanon spent most of her career leading brand side research and strategy for some of the largest entertainment companies in the world, including Paramount (at Comedy Central) and NBCU (at Kids & Family). While serving as the Head of Strategic Insights at Comedy Central, Chanon's mission to advance the brand's understanding of its younger audience led her to discover YPulse...and she's been a fan of YPulse, and an advocate for the power of cultural and generational insights, ever since.