Clodagh Forde

Senior Director Human Insights at The Coca-Cola Company

Speaker

Clodagh started her career with MaPS in 1994 as a Research Analyst supporting clients like AMEX and Disney. In 1998 she joined Nielsen as a Key Account Manager, working onsite at Coca-Cola. She moved to Coca-Cola NAOU in 2002, driving insights and analytics for Powerade and Coke TM. By 2007 she was part of the Global K&I team, leading global segmentation work—including the study behind Coke Zero’s global positioning. In 2010, she joined the Global Ignitor team, running workshops and building creativity capability for four years. A 2014 assignment took her to Japan to lead Coffee & Vending insights before moving to South Africa as Head of K&I for 4.5 years. Returning to Atlanta in 2019, she led Human Insights for Global Stills (Hydration, Sports, Tea & Coffee). In 2023 she became HI Lead for Coke TM and Sparkling Flavors.