Clodagh Forde

Senior Director Human Insights at The Coca-Cola Company

Speaker

Clodagh started her career with MaPS in 1994 as a Research Analyst supporting clients like AMEX and Disney. She then moved to Nielsen in 1998 as a Key Account Manager working onsite at Coca-Cola. In 2002 she joined Coca-Cola in North America as part of the Knowledge & Insights Team and was responsible for insights & analytics on Powerade and Coke TM. She joined the Global K&I team in 2007 and led global segmentation – one of those studies led to the global Coke Zero positioning and another was used for lifestyle & media targeting across the world. She joined the Global Ignitor (Innovation & Creativity) team in 2010 and spent 4 years running Ignitor workshops and developing creativity capability within Coca-Cola. In 2014 she moved to Japan on a short-term assignment and lead the K&I team responsible for Coffee & Vending. After that she moved to South Africa where she was the Head of K&I for 4.5 years for the Coca-Cola South and East Africa Business Unit. Clodagh returned to Atlanta in 2019 to lead the Human Insights Stills categories Globally (Hydration, Sports, Tea & Coffee). In 2023 she transitioned to the HI Lead for Coke TM and Sparkling Flavors.