David Boyle

Founder at Audience Strategies

Speaker

David Boyle is a passionate advocate for transforming insights and market research to drive business growth. As chair of TMRE for ten years years, he has championed the integration of traditional research with data science and AI to deliver more impactful, strategic value.
With experience leading insight teams for major brands like the BBC, EMI Music, and HarperCollins, David brings a wealth of knowledge from industries facing digital disruption. He now consults independently, helping organizations leverage data and consumer understanding to navigate rapidly changing markets.

A thought leader in applying AI to research, David authored "PROMPT: How to use AI to make work better, quicker and happier." He is known for his blend of cutting-edge tech trends with a focus on the enduring importance of human skills in insights.

David's mission is to inspire the insights community to embrace change, elevate their strategic impact, and find renewed purpose and joy in their work. His vision of insights as a transformative force continues to get him to leap out of bed every morning.