Dawn HollidayDirector, Consumer Insights at Taco BellSpeaker
Profile
Dawn Holliday recently joined Taco Bell to lead consumer insights, supporting the product development pipeline, brand and product marketing, strategic initiatives and providing foundational research on the brand muse and QSR consumer landscape. Prior to joining Taco Bell, she led global audience insights for Disney+. She holds a Master's Degree in Business Administration from Yale University and Bachelor of Arts in Cinematic Arts from the University of Southern California.
Agenda Sessions
Think MAS: Using Mental Availability to Drive Growth for Taco Bell
, 1:40pmView Session