Diana Palacios

Sr Manager Consumer Insights at Mattel, Inc.

Speaker

Diana Palacios is a Senior Manager of Global Consumer Insights at Mattel, leading consumer research for the fashion doll portfolio, including Barbie and Monster High. Passionate about understanding the role of toys and play at every stage of life, she translates qualitative and quantitative research into actionable insights that drive brand strategy, product design, marketing, and strategic initiatives—helping to shape the future of play!