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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Ellen Houston
Leader of the Edge Center of Excellence at Qualtrics
Speaker

Profile

Ellen spent her career at the intersection of business, research, and analytics with experience at consulting, media, marketing strategy, and data science firms. She now leads a cross functional team for the Qualtrics Edge Center of Excellence, focused on combining the insights from market research and the power of AI to create innovative offerings for her customers. She holds a BS in Business Administration from the University of Illinois, Urbana-Champaign and an MBA from the Kellogg School of Management.

Agenda Sessions

  • The Mirror and the Lens: Unlocking Hidden Truths with Synthetic Panels

    10:25am