Jackie Mockridge MattinaHead of Insights and Planning, North America at Accenture SongSpeaker
Profile
Jackie Mockridge Mattina is a marketing leader with over 20 years of experience guiding global brands through the evolving interplay between data and human behavior. As Head of Insights for North America at Accenture Song, she fuses data, behavioral science, and media to transform analytics into customer journeys that are relevant, intuitive, and impactful.
She previously led Strategy and Intelligence groups at Dentsu and advanced measurement and media at Digitas for Fortune 500 clients including American Express and Delta.
Outside of work, Jackie is an avid scuba diver, fashion designer, and devoted mom to 26 saltwater fish.
Agenda Sessions
Beyond the Prompt: Maximizing the Impact of AI-Powered Insight Access
, 12:10pmView Session