James Newswanger

Lecturer, Department of Applied Analytics Master's Program at Columbia University

Speaker

Dr. James Newswanger holds a PhD in Applied Statistics (PREM Program) from the University of Pennsylvania and an Executive MBA from Quantic. He is currently a Lecturer in the Applied Analytics Master's Program at Columbia University in New York City. He teaches market research, data science and machine learning, with a cross-class interest in evolving AI applications.

Jim has held leadership roles at SRBI, ZS Associates, and Cozint — the latter is an e-health startup spun off from ZS and specializing in online research with physicians. Most recently he has been the Senior Lead for Internal Corporate Primary Research at IBM, where he led over 500 primary research engagements. He has also led the IBM Innovation Jam research program, part of the award-winning platform used for very large-scale time-bounded online strategy discussions at IBM and at large client sites. Jam Research has been profiled in Harvard Business Review, The New York Times, The Wall Street Journal, Fortune, Forbes, and several peer-reviewed academic journals, and the program won the EXPLOR Award from the American Marketing Association and Nielsen.

Jim is a regular speaker at industry conferences including ARF, Quirks, AAPOR, and TMRE, where he has also served on the Board of Advisors. He is an active member of AAPOR, the American Marketing Association, and the American Psychological Association (Division 5). His most recent practitioner case study was released by Ivey Publishing in May and focuses on Ethical Dilemmas in Market Research