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James Newswanger
Senior Research Manager of the Corporate Social Analytics at IBM


James Newswanger is the Senior Research Manager of the Corporate Social Analytics group at IBM. Jim is responsible for the worldwide internal IBM voice of the employee listening program. He supervises a team of data scientists who conduct primary and secondary research to gauge IBMers’ satisfaction with on-line enterprise tools and applications, employees’ understanding of strategy, and the adoption of social business media both inside and outside the corporation. 

Jim directs IBM’s “Jam” collaboration research, which employs sophisticated text mining to identify themes, sentiment, and influencers – applying Watson software to very large directed time-limited on-line discussions. The IBM Jam Program is both an internal and external client offering, and the research methodology has been recognized with an AMA/Nielsen EXPLOR award.

Jim has received the IBM Chairman’s Bravo, Execute Now, and Innovation Awards.  He has been certified in Competitive Intelligence and Advanced Consulting.

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