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TMRE: The Market Research Event
December 3-5, 2024
Loews Sapphire Falls ResortOrlando

Jason Boyd
SVP, Consumer Insights at GfK - An NIQ Company
Speaker

Profile

Jason’s 20+ years of research experience spans across shopper marketing, Tech, digital media, CPG and retail. He specializes in multivariate methods including conjoint, path to purchase, segmentation as well as multi-country analysis.

Agenda Sessions

  • Break Through the (Creative) Noise: Voya’s New Approach to Sharpen Marketing Creative

    11:10am