This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

TMRE: The Market Research Event


  • 00
  • 00
  • 00
  • 00
October 8-10, 2024
Loews Royal Pacific ResortOrlando

Jim Whaley
CEO at OvationMR


Jim Whaley is CEO of OvationMR, a global market insights agency he founded in 2016 that focuses on diverse B2B audiences, particularly in the supply chain to address business operations and market challenges related to sustainability, fair trade sourcing, enterprise resource planning. All factors which weigh on customers making brand choices in the experience economy.

Jim is an established member of the market research community and serves on the board of Directors for the Market Research Institute International ( and the Market Research Educational Foundation (

When Jim is not doing market research he gets involved in producing independent films, which have been fortunate to receive acclaim at Cannes Film Festival and London International Motion Picture Awards among others.

Agenda Sessions

  • Fireside Chat: Driving Impact in a Disrupted World