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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Jordan Harper
Principle AI Thought Leader, Edge Center of Excellence at Qualtrics
Speaker

Profile

With a career spanning nuclear physics, software engineering, digital transformation, and customer experience strategy, Jordan brings a fresh perspective to technology’s role in understanding people and markets. He has advised global brands, led innovation programs, and built products across industries from financial services to fast-casual dining.Drawing on this diverse background, Jordan excels in working with clients to help them realize how AI-powered synthetic research can not only deliver faster and more cost-effective results, but also introduces surprising benefits and fresh perspectives into a market researcher's toolkit.

Agenda Sessions

  • The Mirror and the Lens: Unlocking Hidden Truths with Synthetic Panels

    10:25am