This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Kelly Zhou
CEO & Co-Founder at Arbor
Speaker

Profile

Kelly Zhou is the CEO & Co-Founder of Arbor, an AI-native research platform that turns voices into business decisions. With a Computer Science degree from Princeton, Kelly was previously a Vice President at Insight Partners, where she invested in high-growth tech companies and saw firsthand the importance of qualitative customer insights. Kelly is passionate about making research accessible and scalable by leveraging the teams that are closest to customers and operations.

Agenda Sessions

  • AI Demos

    5:05pm
  • Morning Networking Break in the Expo Hall & AI Carousel in The Qualtrics Engagement Zone

    10:00am
  • Afternoon Networking Break in the Expo Hall & AI Experimentation Lab in The Qualtrics Engagement Zone

    3:25pm