October 28-30, 2025
The Paris HotelLas Vegas Kristi KolekDirector of Human Insights at The Coca-Cola CompanySpeaker
Profile
Kristi Kolek is Director of Human Insights at The Coca-Cola Company, with more than 20 years of experience translating consumer data into strategies that drive brand growth and innovation. She has led insights work across industries including beverages, automotive aftermarket, and retail, bringing expertise in both qualitative and quantitative research to uncover opportunities and guide decision-making.
Agenda Sessions
Coca-Cola Decision Tree Case Study: Building Loyalty in a Curiosity-Driven Category*
, 2:30pmView Session