This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Kristi Kolek
Director of Human Insights at The Coca-Cola Company
Speaker

Profile

Kristi Kolek is Director of Human Insights at The Coca-Cola Company, with more than 20 years of experience translating consumer data into strategies that drive brand growth and innovation. She has led insights work across industries including beverages, automotive aftermarket, and retail, bringing expertise in both qualitative and quantitative research to uncover opportunities and guide decision-making.

Agenda Sessions

  • Coca-Cola Decision Tree Case Study: Building Loyalty in a Curiosity-Driven Category

    2:30pm