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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Liubov Ruchinskaya
Head of Strategy, Analytics and Consumer Planning NE at Diageo
Speaker

Profile

Liubov Ruchinskaya is a top voice in the insights and data intelligence industry. In 2024, she joined Diageo as a Head of Strategy, Analytics and Consumer Planning in Northern Europe Hub.

Prior to joining Diageo, she had various leadership and global roles in organizations such as Colgate-Palmolive and Electrolux, working and living in 6 different geographies across the globe.

Outside of the corporate world, she is a serial entrepreneur and consultant - founded Insights Lighthouse - community of Global Business Growth Executives, volunteering to support people with disabilities in Switzerland with another Swiss unicorn Toysforplanet, the board advisory chair at Merlien and former Council at ESOMAR.

She is advocating for closing the gender gap being a part of 100Women@Davos.

She has Ph.D. in Data Science and an MBA from California State University-Hayward.

Agenda Sessions

  • PANEL: Illuminating the Next Era of Insights

    11:35am