Louise Leitsch

Global Research Director at Appinio

Speaker

Louise Leitsch is taking the market research world by storm as the Global Research Director at Appinio. As the founding researcher, she is now leading a team of 100 researchers world-wide and has been instrumental in driving innovative research strategies that have positioned Appinio as the ideal partner for modern insights teams and a thought leader in Market Research. Her passion for understanding human behavior, coupled with her expertise in social and organizational psychology, has made her a key player in the field.Her biggest mission is to bring academic rigor and scientific standards to the field of market research, developing and pushing methodologies that can predict real-world outcomes.

Her academic excellence is matched by her professional achievements, including being a 3x W&V TOP 100 honoree and a four-time jury member on the Effie board.