Louise Leitsch

Director of Research at Appinio

Speaker

Louise Leitsch is taking the market research world by storm as the Director of Research at Appinio. She leads a team of 100+ researchers world-wide and has been instrumental in driving innovative research strategies that have positioned Appinio as the ideal partner for modern insights teams. Her passion for understanding human behavior, coupled with her expertise in social and organizational psychology, has made her a thought leader in the field.

Louise holds a Master of Science in Social & Organizational Psychology from Leiden University, where she focused on social decision-making and sustainable behavior.

Her biggest mission is to bring academic rigor and scientific standards to the field of market research, developing and pushing methodologies that can predict real-world outcomes.

Beyond her professional endeavors, Louise is deeply committed to climate action, veganism, and feminism. A passionate gamer, she brings a unique blend of creativity and analytical thinking to her work!