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TMRE: The Market Research Event


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October 8-10, 2024
Loews Royal Pacific ResortOrlando

Maggie Kuo
Director of Fan Insights at Live Nation


Maggie (Nelson) Kuo is a strategic researcher and project manager well-versed in brand storytelling, media sponsorship, innovation research, go to market campaign planning, and fan segmentation. She prides herself on having an empathetic approach to both deep qualitative research and internal team leadership. After starting her career on the agency-side, Maggie’s spent the last 5 years championing the voice of the fan in her research & strategy roles at the NFL and Live Nation. When Maggie isn’t talking to fans, you’ll find her chasing after her toddler and tending to her garden in Redondo Beach.

Agenda Sessions

  • Creating Authentic Relationships with Fans: Why Unpacking Insights Beyond Category Behavior Matters