October 28-30, 2025
The Paris HotelLas Vegas Michelle PichmanSr. Director of Innovation & Enablement, Verified Voices at NumeratorSpeaker
Profile
As a market research enthusiast with 15+ years of experience - Michelle is passionate about transforming research into insight-rich strategies. She enjoys collaborating with clients to design behavioral integrated research that aligns with their real business goals. At Numerator, Michelle connects what people say with what they do—merging sentiment and behavior for sharper, smarter insights. Because let’s be honest: your insights are only as good as your data!
Agenda Sessions
The Business Impact of Relying on Recall: How Memory-Driven Data Leads to Misguided Decisions
, 11:35amView Session