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TMRE: The Market Research Event

$500 SAVINGS EXPIRES

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October 8-10, 2024
Loews Royal Pacific ResortOrlando

Mike Coffel
Manager, CMI at Nestlé
Speaker

Profile

Mike currently leads product insights for Nestle’s Beverage & Global Culinary Kitchen divisions which include flagship brands such as Coffeemate, Nesquik, Nestle Tollhouse, NIDO, and Maggi. A Neuroscientist by training, Mike brings a wealth of experience having previously conducted consumer research at Meta, Capital One, and the University of Pennsylvania. As we are so often not “the consumer,” Mike’s recipe for success is to: 1) leverage the power of research + 2) combine it with a laser-focus on strategic priorities = 3) relentless advocacy for consumer’s needs.

Agenda Sessions

  • Predicting Alienation with a Whole Consumer Perspective

    3:45pm