Nicole Stathopoulou

Senior Vice President of Media Effectiveness Solutions at Toluna

Speaker

Nicole Stathopoulou is Senior Vice President of Media Effectiveness Solutions at Toluna, where she leads the development and advancement of the company’s Campaign Evaluation portfolio.

With over 15 years of experience spanning both R&D and client consulting, she specializes in advanced measurement methodologies and analytical frameworks for assessing campaign performance and optimizing media investments. Her expertise includes ROI measurement, Brand Lift studies, Media Attribution, and other approaches that uncover the full impact of advertising across platforms.

Nicole holds an MBA from the Kellogg School of Management in Chicago, an MA in Cognitive Science from Columbia University in New York, and a BS in Computer Engineering from the University of Patras in Greece.