Onney Crawley

Chief Marketing Officer at Goodwill Industries International

Speaker

Onney Crawley is an outcome-driven business leader and marketing strategist with a track record of driving growth on multiple $1B+ brands for Fortune 500 companies. With expertise spanning fast-moving consumer goods, durable goods, and retail, she has consistently delivered high impact at scale. In her current role as the Chief Marketing Officer for Goodwill Industries International, she leads multiple functions including Brand Management, Marketing Operations, Creative Services, Public Relations & External Affairs, Digital & Social, Consumer Insights, and Corporate Communications. She is responsible for leading those teams through strategic initiatives that drive the growth and value of the Goodwill brand across its 3,300 retail stores and 650 job service centers nationwide. In 2024, Goodwill provided job training, placement and support services for more than 2.1 million individuals with barriers to employment.