Rachel Knight

Vice President, Brand Marketing at IMAX

Speaker

Rachel Knight is Vice President of Brand Marketing at IMAX, where she leads the strategy and execution of global brand initiatives across digital, social, and traditional platforms. She oversees how the IMAX brand and its sub-brands come to life for audiences in 90 countries and 37+ languages, driving awareness, engagement, and box office growth. With 18+ years of experience spanning entertainment and technology, Rachel has built and launched brands, campaigns, and fan communities that bridge data-driven insights with creative storytelling. She holds an MBA from UCLA Anderson and a BA from Boston University.